Gen Z’s Top 30 Inspirational Celebrity Brands – Rihanna and Beyonce Top List | City & Business | Finance

These names are highly respected because of what they do (28 percent), make a lot of money (28 percent), and challenge the norm (27 percent).

Nearly half (48 percent) look up to traditional business moguls like Bill Gates and Jeff Bezos because they’re “more relatable.”

Gen Z feels their heroes are relatable because they are a similar age (36 percent), are active on social media (44 percent) and have shared their business journey since startups (42 percent).

The research was commissioned to celebrate NatWest’s “Baking Business” campaign in partnership with ITV and Alison Hammond.

Andrew Harrison, head of commercial banking at NatWest, said: “Our Modern Business Icons shortlist demonstrates the importance of young, relevant role models in influencing and inspiring young start-up founders and future small business owners.

“It’s great to see a generation with an entrepreneurial spirit, and I’m excited to see what today’s youth can do to achieve a better tomorrow.”

The survey also found that 44 percent consider themselves entrepreneurs – with more than half (54 percent) already running their own business or hustle.

Among those who have already started their own venture, health and beauty, social media and food and beverage are the most popular.

And two-thirds (64 percent) want to run their own business in the future.

Reasons for wanting to do so include their work/life balance (40 percent), cost of living crisis (38 percent) and wanting to earn a lot of money (37 percent).

But the top concerns about starting a company are high start-up costs (46 percent), lack of business acumen (41 percent) and concerns about the level of competition (38 percent).

One in three (31 percent) would influence if they started a business.

18 percent of them admit that they don’t know where to start when it comes to starting a business, even if they want to run their own business in the future.

As a result, according to OnePoll statistics, almost three-quarters (73 percent) want to see the topic become a core subject in school.

Entrepreneur Steven Bartlett, the youngest dragon in the Dragon’s Den, ranked ninth in the UK most influential list – and 22nd in the global list: “Starting a business is hard work.

“Finding inspirational people inside and outside of your industry is critical to keeping you motivated to succeed.

“There are so many positive role models that the next generation of entrepreneurs can look up to, from musicians to sports stars to people involved in business with less traditional career paths — each of whom shows us something different about how to achieve your dreams.”

A spokesperson for NatWest added: “From our Dream Picker program in schools, Business Builder for early-stage entrepreneurs, to our Entrepreneurship Accelerator Centers across the country for high-growth, green and diverse businesses, we want to help more businesses start and scale. , win.”



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