George Newall, Creator of ‘Schoolhouse Rock’, Dies at 88

The late creator of the animated musical “Schoolhouse Rock,” George R. Nehwal is an advertising executive. , aged 88, on November 30 at a hospital near his home in Hastings-on-Hudson, NY.

His wife Lisa Maxwell said the cause was cardiopulmonary arrest.

The “Schoolhouse Rock” series, which ran from 1973 to 1984 and was revived in the 1990s, used humorous cartoons and upbeat music to make the broadcast fun during regular programming and before the government in the 1990s. A small amount of educational and informative fees.

The show won four Emmy Awards.

The series has spawned books, recordings, live singalong performances, and a nostalgia cult that will lead to the Walt Disney Company offering a prime-time television special next year to mark the show’s 50th anniversary; Mr. reissues “The Official Schoolhouse Rock Guide” by Newall and Tom Yohe; and publishes an adult coloring book featuring all the characters from the show.

One of the perennial favorite songs of the show “Three is a magic number” Tripods, triangles and even a couple giving birth; “Interlude!” It depicts a cartoon character getting stuck in the back with a large needle; and Mr. Newall’s “Unpack your adjectives.”

“Schoolhouse Rock” originated in the early 1970s David McCallThe head of the McCaffrey & McCall advertising agency, a creative director there, said Mr. He complained to Newall that his young sons couldn’t amplify, “but they could sing along to Jimi Hendrix and the Rolling Stones.”

Mr. Can Newall put the multiplication table to music? he asked. For a witty composer who can help, Mr. Neval’s search led him to Ben Tucker, who played bass at the Hickory House in New York, and Mr.

“I asked Ben and he said, ‘Oh, my partner Bob Toro — he can put anything to music!'” Mr. Newal said. New York Times Magazine In 2018.

He told me that Bob had written a song based on the words on the mattress tag, ‘Don’t Remove Under the Law,'” Mr. Newall recalled. “So I brought Bob in and David gave him the job. He wrote ‘Three Is the Magic Number’ two weeks later. Came back through and we all nailed it.

The song was written by the agency’s art director and cartoonist Mr. It inspired Yohe to start doodling. What was originally conceived as an educational phonograph record evolved into a series of three-minute films, which the creative team presented to Michael Eisner, director of children’s programming at ABC.

Mr. Eisner met Chuck Jones, the immortal Warner Bros. animator.

“After we sang the song and Tom showed them the storyboard, Eisner looked at Jones and said, ‘What do you think?’ Said, “Mr. Newal said. The Times In 1994. “And Jones said, ‘I think you should buy it right away.’ It might be the fastest deal in television history.

The first season continued with themed series on grammar, government (to coincide with the US bicentennial celebration), science, and computer technology.

In 1976, Carol Rinzler wrote: The Times“ABC ‘Schoolhouse Rock’ animated bits that teach math and reading concepts and, this year, American history. It’s worth sitting in front of your TV all morning to catch one of those.” The Constitution is set to music.

Mr. Eisner later became chairman and chief executive of The Walt Disney Company, which in 1996 bought “Schoolhouse Rock” (including new segments produced with JJ Sedelmeyer Productions in the 1990s) and Capital Cities/ABC.

Mr. Newal and Mr. Yohe also worked with the original episodes’ executive producers and creative directors, as well as other collaborators. Mr. Newall composed 10 songs.

In 1996, Atlantic Records released an album featuring alternative musicians such as Moby (who crooned a brass version of “Verb: That’s What’s Happening”), and in 2002, Disney released a DVD of all “Schoolhouse Rock” episodes and timely lyrics. Why some states are more equal than others in presidential elections Mr. Newall explained.

In 2013, Mr. Newall spoke about the program, and Mr. Toro performed “Schoolhouse Rock” songs.

Mr. Yohe Died in 2000 Mr. Toro In 2018.

George Robert Newall Jr. was born on June 17, 1934 in Lakewood, NJ. His mother, Louise (DeNyse) Newall, worked for the school board in Brick Township.

After attending Point Pleasant Beach High School and serving in the Army’s 11th Airborne Division Band at Fort Campbell, Mr. Newall graduated from Florida State University in 1960 with a bachelor’s degree in music composition. He moved to New York City. Starting at $50 a week in a mailroom, he worked at several advertising agencies, including Ogilvy & Mather and Gray.

At McCaffrey & McCall, he created the Hai Karate brand of men’s toiletries for Biser, with an ad campaign that parodied the industry’s typical romantic appeal.

In 1978, he and Mr. Yohe also started a company to produce animation educational programs. They won another Emmy for the animated series “Drawing Power” for NBC, and awards for cartoons that promote nutrition, cartoons that encourage young viewers to read (“When you turn off your set, turn on a book”) and cartoons. Praised for not being sexist or racist.

In the 1980s, Mr. Neval Wells joined Rich Green, where he produced television commercials, in which Alan developed Alta Atari computers.

Mr. Newall is survived by his wife, artist and singer Lisa (Chapman) Maxwell; a stepson, Lake Volosker; and his sisters, Jessie Newall Bissey, Kathy Newall Hogan and Anne Newall Kimmel.

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