I often wonder about companies and their ideas.
Do they always think about them? Do they feel pressured by internal or external forces of a social or political kind?
How can customers really react when a company forces an idea on them, especially one that the company deems controversial or funny?
I admit that I have looked closely at the advice of some companies.
But an idea that struck me in the dark days of winter was recently thrust upon the world United Airlines.
Here, Court-C asked customers to register for a so-called call.
Oh, maybe I should have mentioned this, but United customers are Southwest Airlines customers.
The whole idea was to check them in 24 hours before their flight so they wouldn’t end up in the worst group C, which would lead to a bad middle seat.
It’s actually like booking United’s basic economy offer.
When NotGroupC launched in November, I assumed it was a breather. A PR-inducing PR-inducing exercise.
Still here at United insists the Wall Street Journal 8,000 Southwest customers signed up.
This leaves many thoughts in my mind.
For example, who lost 8,000 people?
They don’t have it iPhone or better Google Pixel Can you set yourself a Southwest check-in reminder?
One imagines, if it were so easy to sign up for an alert from a competing airline to remind them of some great United Airlines offer from the same airport in the future, they’d like to siphon a bit of their data. ?
Or did these 8,000 unfortunates actually find United’s campaign so funny that they immediately booked a Southwest flight to test out the new Court-C calling service?
Naturally, dark thoughts entered my mind as well.
What if the 8,000 people said to be missing are, in fact, United employees, their families and friends? No, it cannot be. No company can be that cynical.
That’s considering that there may be 8,000 customers who want a little more from the airline — which Southwest describes as “a great honor they extend” to United.
How about recording a special song for them — maybe a version of it “Love is everywhere” Sung by flight attendants — texting these 8,000 customers 24 hours before their flight?
Of course it would dismiss the United thoughts from their minds.
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