Google is brilliantly showing how to look ahead to Apple

Google Building with the skyline in the background


How was your year?

Also technically incorrect

Are you crazy? Confused? Was progress finally considered slow after the pandemic? Pity because of you Peace-out Got it later Shot quietly?

For tech companies, it all seemed relatively relaxed.

They began to realize that their glory might be limited. Their employees began to feel that their jobs would also be limited.

However, some companies continued to believe that everything would be fine.

Apple, for example, appears to be cheating customers It couldn’t get enough iPhones in stores. As for the manner in which those customers are spoken to, sometimes it leaves much to be desired.

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For example, when Apple wanted to wish its customers happy holidays, it once again offered a pair of nice young people He dances with an Airpod in one earTotal disregard for local people’s sentiments.

The oblivious void seemed to represent some kind of twisted brand protection. No offense, so let’s dance.

I can’t help but marvel at the contrast with Google. Company recently released its year-end totalsSomething that has the ability to really make you feel and think.

The ad is not only an anthem for how humans felt — and what they sought — in 2022, but also hints at what the biggest human concerns will be in 2023.

As Google explains: “The world searched for ‘Can I change’ more than ever before.”

Increasingly, more and more people have seen the limits of capitalism, the demands it makes on them, and the effects it has on them.

It may still be the best way for society to thrive, but it has become increasingly callous, and some might even sniff it as inhumane.

Some may suggest that technology has contributed to this. When you’re a cipher, why accept the internet world you’re forced to adapt to?

Why not do something different, learn something different, believe you’re more than you thought you were, or just disappear for a while?

For too long, tech companies have insisted on making the world a better place, leaving people less happy, less secure, less mentally healthy, and seemingly questioning what life is all about.

Naturally, Google is somewhat selective in the views it offers here.

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It’s easy to be seduced by a woman who says, “I quit my job and moved to Scotland with no money, no plans, or friends.”

It’s also easy to get moved by people making small and large personal changes here. Everything from getting a different haircut, learning to dance, becoming a fighter pilot and embracing a completely different lifestyle.

But when Women of color in space Undoubtedly Reflects change, I wonder how many sensible people believe what the British Royal Family believes. And yet there it is.

However, the spirit of what is presented here is that somewhere an organization, perhaps buried in the vaults of its soul, continues to believe that it will help people see the new year as a new opportunity to find change they can believe in.

With Apple, somehow, you hope it’s even more. Dear customers, dance to our music. We give you one New watch Here, A The new MacBook Pro There, and the new profit number that generates oohs and aahs in the most selective forums.

Keeping faith is hard. Reality tends to brutalize it properly.

But for these 2 minutes, I could hope that 2023 would bring some improvement. Well, I can convince you of that.

At least, it’s more exciting than when a young man dumps a young woman and they dance.

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